Jewelry is a trending fashion statement that Keeps Changing with every Session.
In India, we have an Obsession for the Jewelry & every woman Shopping List is incomplete without Jewellery. And most of those customers are women. They are well connected on Social Media with their Friends, Peers & Relatives which makes it easier to share information in no time.
Being a Successful Jeweller you have to stay updated with upcoming trends. To Stay ahead of your Competitors, You Need a Swift & Smart Professional Digital Marketing Agency who have expertise in marketing & designing for Jewelry Brands & can craft phenomenal Marketing Strategy for your Business.
You can start Social Media Marketing by Having your Business Pages & Handles on Social Media platforms for
- Posting & Advertising your New Offerings & Discounts
- Sharing your New Product Range
- Running Online Contests
Here are 7 Benefits of Having a Digital Marketing Agency for Your Jewellery Brand in the Year 2019
1: To Keep updating about New Arrivals & Ongoing Offers
Your Customers are Consuming information & Trends from their Smartphones & are Hyper Active on Social Media Channels i.e Facebook, Instagram, Twitter & More. Youth are interacting on many platforms & Follows Online Influencers. Parents & Relatives take Suggestions, Recommendations from their Peers on WhatsApp.
It’s a bright opportunity to market your brand effectively on these channels & keep your audience updated & engaged.
Tip
- Plan & Develop your Content in Advance & Use Automation Tools to maintain consistency.
- Your Offers have to be Customised according to your target age group & channel to advertise.
2: Building a Trust for Your Business Name
Gone are the Days when your Salesman is the only gatekeeper of information. Today, Your Customers are Getting Informations, Education & Self awareness by themselves thru Reading Articles, Blogs & Other repositories available Online & by Social Media Shares.
So, Earning customer Trust is now easy yet tricky & requires long-term brand strategies. Having Customer Educational & Awareness Contents in form of Visuals & Articles, Blogs & other case studies will help in building more reliability & trust in your Business Name.
Add on Advantage: It will help in your Business Website Page Ranking on Google as well.
By being consistent on Instagram with Visuals, Videos, Stories, Q & A, Monthly Quizzes & Contests keeps your Followers engaged, develops trust & new sales follows.
Tip: Collaborate with Instagram influencers to be visible to similar interest Instagram users which would eventually add new followers & sales.
3: Establishing Your Name into Brand
Brands are Not only focused on Selling they have Emotional Connection with their Customers. For Establishing a Brand, You Need to have an Emotional Connecting Campaigns to have a deep impact on the hearts of your Customers.
Tip: Indians wear or buy jewelry for Most important social events of their lives, for Daughter’s Marriage, New Born, for Anniversaries etc.
Have Campaigns or Content well knitted around these social events.
4: Your Customers Experiences
Your Customers are Sharing Experiences Online which are Read by their Friends & Family or many other people online Might be your Customers are also part of Online Groups or Forums.
Tip: Start Building your own Community on Facebook & Connect with your Facebook Business Page & Grow your WhatsApp Group & Forums.
Online Communities & Forums will give you more interactions with them & listening to them will help you with future decisions.
Tip: Customer’s Reviews & Ratings with Pictures & Videos on Google gives more credibility & Improve your Google Page Ranking & upgrade your position in Local Google Search.
Customer’s Voice on Social Media Platforms like Twitter, Instagram, Facebook with your Brand Hashtag (#) brings more user to your websites, at the same time bad words can spoil your reputation.
Attention: “Your Competitor can hire people to spoil your image with Bad Reviews”
A professional Social Media Agency can Keep a watch& maintain Your Brand Reputation.
5: Take your Jewellery Showcase Gallery Online
Extend your Geographical Reach & Engage your Customers by Showcasing your Jewelry Store Online.
Tips
1) Your Website must have Social Sharing Buttons
2) You Must Have Store on Facebook Page & On Instagram that redirects to your website.
Your Customer’s Journey was started from your physical Stores will remain warm & maintained thru your virtual online store.
6: Going Online & Getting Sales from your Online Store are Different
Are you looking to explore into an Online store for getting More Sales & Reach out to get more new customers?
Doing Online Sales to craft an Online-Business is Completely a new business and not like opening another branch in another locality.
Tips
- Focus on online user experience.
- Your Product SKU Need Detailed Attention.
- Online Contents, Visuals, Video, website Theme must be user interactive.
- Must have Analytical Tools to understand your online Customers behavior.
- Do followup for after sales.
A Professional Digital Marketing Agency can make you Market Ready & scale your brand to new heights.
7: Express Your Work with Visuals
Your Jewelry designs create & express emotions & good visuals connect those emotions.
Expression with Visuals, Good Creatives, Graphics & Videos makes your Expression much memorable & remains in your Customer Mind & Heart.
Conclusion
In Coming Year 2019, With More & More People spending their time on Mobile, Now is the right time to have a Real Business Associate Partner – ‘A Professional Digital Marketing Agency’ for your online Brand Journey & long-term business growth.
Let’s add a New Perspective to your Business in New Year 2019.
