With latest updates to google’s search algorithms, more emphasis is placed on the average time visitors spend on your website for higher rankings. This, in turn makes a very good case for having explainer videos of your product on the website to keep your visitors engrossed. Explainer videos’ popularity has in fact roared over the past year due to both its affordability as well as its proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool and a game changing tactic to capture attention of your target audience, making your site more visible in searches, clarifying your product, and converting prospects to boost your sales. We will list down a few reasons why videos are a must for your website.
Higher ranking on search engines
Many people probably don’t know that YouTube is the second largest search engine after its parent company. Having a video hosted on YouTube and embedded on your website gets you better search rankings on both google and YouTube without having to worry about storing video on your own server. In addition, videos keep your visitors engrossed leading to higher spend times on your site and in turn higher search engine rankings.
Better engagement than text
Scientific studies have proven that besides being more boring than visuals, text does not get stored in ‘long term memory bank’ of a person unlike videos. A prospect of your product is more likely to remember you from your video than the plethora of text explaining about your product on your website. People also suffer from short attention span and are more likely to watch a small video than reading paragraphs of text. Therefore, a 60 second video of your product has more likelihood of being successful than multiple pages of your product.
Increase confidence in your product
Whether you are offering a business to business service or a product, explainer videos do a great job in helping consumers make informed decisions as these videos make them more aware of what they are purchasing and the problems the product will solve for them. This not only increases the possibility of more purchases but also minimizes the possibilities of returns.
Not only do the videos help you share a compelling story of your product with the world, but because of various video sharing platforms like dailymotion, YouTube, Vimeo etc., it is very easy to increase the reach of your product as well. People have a tendency to share videos they like with their close circle of friends/family which leads to more traffic on your website leading to more conversions. Besides, videos have become a better way for presentations as you can easily bring it to a meeting and is more exciting and engaging than the traditional power point presentations. Added bonus is that videos can be played easily on mobile devices, making them a more likely choice.
Knowing all the above stated benefits, at Cybnetics, we believe a cute and compelling animated explainer video has the power to improve your brand identity, educate customers about your products, bring more traffic to your site, lead to higher conversions, and so much more. Video marketing is a long term strategy and not just having one good explainer video on your homepage. Our animated explainer video service with specially crafted videos for our clients ensures that you are making the most out of your video marketing investment.