It is High Time You Make Your Website/Websites Mobile Optimized!
In February 2015, an announcement was posted by Google regarding a change in an algorithm which will reflect from 21st April 2015 onwards in which Google will be altering its entire mobile search algorithm that will ultimately favor only those websites that are mobile optimized. Keep the latest changes in your mind which will be worthwhile as this new updation will be having a larger impact; compared with penguin and panda algorithm updates. On SERP’s, these Google algorithm updates have substantial effects and you can expect here similar results.
Its Immediate Effect!
The change precisely signifies that if your website/websites are not friendly with the mobile devices and cannot be read on mobiles then it is quite likely that your website will immensely go down on the rankings on mobile searches. This is something very imperative as it will directly reflect on your business, because if your website fails to be mobile optimized then your website traffic will reduce and ultimately cause loss in your business on the whole.
Use the ‘Cool’ Google’s Tool
You must check your website’s friendliness with mobile. Google’s tool is easy to access as it quickly gives the answer regarding the checking of your web pages. Only one page is checked by this tool. Your sites will display some mobile friendly and responsive pages. If your sites are not mobile responsive, it is suggested to check important pages to make them surely pass.
The “Not-So-Known” Facts
It should be considered that how much traffic is coming on your website via mobile. If the percentage is under 10% and yet you are not mobile ready, not to fret much; search results in mobile can be significantly changed which will affect searches and rankings on mobile without affecting desktop rankings and results.
What Can Be Done?
If the mobile responsive test is not passed by your site, few options are here:
Responsive theme must be switched on
It has already been stated by Google that web design which is responsive is preferred. WP themes, which are responsive, have got to be checked over theme forest. If E-Commerce websites are being built by you, a switch is considered and responsive templates of them are checked.
- Advantages: Google preferred, applied on entire site.
- Disadvantages: Loaded costs, time consuming and conversions may be lost.
Redesign your site by a Designer
Apart from switching themes, a developer can be hired to turn the current design responsive. A little changed site will be available.
- Advantages: Current design can be continued without conversion loss.
- Disadvantages: Expensive and time consuming.
Things That Must Be Kept In Mind
- Sites, which are mobile friendly, must be built.
- You are not penalized here.
- Seller submissions and listings are being watched carefully.